Monday, 4 March 2013

4 Question Evaluation - Harrison

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



Narrative organisation and the short film format

In our film we have used a linear narrative as our film was set over the period of a day, as the main target for our film was to build up anticipation as to what was in the package it was important to keep the film in order, we didn't want to confuse the audience. The first shot was MR Y (myself) sending an email to MR X (James) telling him not to be late to the meet up, then commenced the journey up to the downs, the transaction and finally the ending where we end up away from the downs at a mysterious house to see the outcome of the package.


Our film sort of adopted a restrictive narrative also, as the audience knew no more than the characters who themselves were very discreet. There was nothing given away by MR Y as all we see is an email saying a time and a place to meet, and then the transaction take place. No back story  no nothing. Huge amounts of enigma is created through the package, no one knows what it contains... is it evil?

Characterisation



Camerawork

Varied techniques of camerawork are essential throughout any type of film as they can be used to portray a vast array of characteristics. For example, the use of high angles can be used to make a character look smaller and therefore more insignificant and opposite to that a low angle can be used to make a character seem big and therefore more important or dominating so a scene. Camerawork is a great source of empathy, making the audience feel the emotions of a character is very important.




In our short film we didn't really want to give away too much about the character, the shots that we used to portray how they felt were scarce. We did use a lot of long-shots which enabled us to portray the feeling of being alone, as can be seen from shot 5 & 6 in my 9 picture frame. We wanted to create as much enigma around the characters as possible so nothing could be given away about the intentions of the package.


Sound

Throughout my course on studying short films I have seen a recurring trend in the use of sound throughout short films. There is normally very little amounts of dialogue between characters, I feel this is because short films do not have enough time to develop characters, so bringing in dialogue can take up too much time and often give away too much or just make the film boring.

Our film has conformed to these conventions as in the whole short film there are only two cases of verbal interaction, the first being a line spoken from MR Y in which he greets MR X by saying hello, and then there is a small conversation at the end of the film in which we see what the true intentions for the package really are. I feel that the use of non-diegetic music throughout the film helps reinforce the feeling of remoteness and the fact that no one, apart from the two people who are obviously very isolated have no idea what's in the package and what it's going to be used for, this creates tension and enigma which is good as it keeps viewers interested and wanting to see the film to the end.


We also used non-diegetic music to create a feel of urgency, as when the text gets sent and it switches over to a GoPro shot on the back of James' bike and the non-diegetic music is really upbeat and sounds dangerous, making the viewer think that something dangerous is about to happen.


Mise en Scene

Mise en scene is always important in any film as it brings the whole thing together, there are many aspects of mise en scene, some more important than others but they all help in achieving a realistic effect for any short film.


  • Lighting - we only used one piece of man made lighting in the entire film, this was because the majority was shot outside in the day so natural light was sufficient. We used the man made light in the first scene which can be seen in image 1 of my 9 photo reel, this was because the room was very dark and we wanted my face to be clearly seen.
  • Colour - the colour of the film was overall fairly gloomy, in the first scene it was fairly dark only with the characters face lit up and then throughout it was a miserable day so there wasn't much need to change this as it was already giving the desired effects. In post production we used the 3-way colour corrector to enhance the greens to make it look more professional and also give it a more glum look.
  • Costume - the costumes worn by both characters were picked to make the audience feel like they were hiding something. My character had a big parka jacket on in which he was hiding the package, long jackets are usually associated with people being suspect. James' character's costume also was used to hide him, he had a full black leather bike suit on and he kept the helmet on, this kept him hidden and gave his character a furtive feel. 


  • Settings - we set our film on top of the isolated downs, this further emphasised the feel of loneliness and unknowing and it enables us through the use of long-shots to make the character look really small and alone.

  • Props - the main prop used in our film was the package, a very small insignificant little package that makes the film what it is. On it's on it's not important but because it has been built up so big throughout the film the viewers get more and more interested in what's inside it. It plays a huge role throughout the film.

  • Positioning - we positioned the two characters in the film to make them equal. We didn't want either one to have more power than the other as that may give off other ideas about what the package is for. We did this by filming the scene in which they meet from the side and at eye level so not one of them looked bigger or got more of the screen than the other.


Use of genre convention

It is very hard for us to determine a genre for our film as it has aspects of quite a few genres, this is also apparent in other short films I have looked at, for example 'Black Hole' doesn't really have a genre, it could be viewed as a comedy because to the viewer it is quite funny, but also could be seen as a tragedy as he becomes overwhelmed by greed and gets trapped inside a safe. Because short films are around 5 minutes in length it is very hard to develop them into a proper genre. Steve Neal says that 'Genres are instances of repetition and difference' - this further backs up the fact that it's hard to give a genre to a short film, they are all unique and have different twists which makes it hard to see similar patterns from one film to another.

Themes and issues

No themes and issues are directly raised in our film, only ones that can be suspected by the viewer. For example, as the transaction of the package looks very shady it could be easily misinterpreted for a weapon or drugs, this is what we were going for, to throw the viewer off with the possible contents being something dangerous. The package was well hidden and can only be seen for a few seconds which makes it even more suspect, adding the location and attire of the characters and you have a very suspect situation.

Editing/post production

Not many of the short films I have studied have too much visual effects evident, apart from 'Black Hole' where obviously the post production was very important as the effect of being able to purge yourself through a black hole on a piece of paper is not easily achievable in real life. This would have taken a lot of preparation to get ready for as creating effects like that is not easily done.



Our film went through heavy post production and editing as we took multiple shots for each scene so we had to go through and chose the best candidate for each shot and then digitally stitch them together using Final Cut Pro, this was a very time consuming task but worth it in the end as we get the best possible outcome.



Conventions of film posters:

Here is our final poster;




  • Title - the title is the largest piece of text on the whole poster, it is made to stand out most so people will recognise the film name and remember it. It is made to stand out through usually being larger then all the rest of the text on the page, a colour that stands out against the background image and other font colours and the positioning. As can be seen on our poster, the image is black and white apart from the red writing on the gloves, the colour of the title is also the same colour as the writing on the gloves. This poster gives off a very antagonistic feel as red as a colour shouts danger, and using it on a black and white picture further emphasises the feel of something bad happening. The titles font is a serif font which means that it has the sharp edges, I feel that this is a more professional looking font and looks more dangerous than a sans - serif font.
  • Image of main characters - on the majority of film posters the main characters are always involved in some way or another, whether it be them directly, something they own or a place of significance. Showing the star of a film is also used as a major selling point, for example if a poster had Johnny Depp on the front of it people would be more interested then if it were to have Peter Kay. On our poster we have gone for taking a picture of James Ely who plays Mr X, the mystery man who picks up the package. In the film he is a very secretive character who gives nothing away and I feel that this poster further backs up the furtive feel about him.
  • Ratings - ratings are also very important to a film's poster in respect to the selling point of a film, no one is going to want to watch a movie that has terrible reviews on it, and if the poster is plastered in legitimate 5 star reviews it is going to be a lot more appealing to a passer-by then a film poster that has two or three 3 star reviews that say "Nice try but nothing special". Ratings come from well known newspapers and magazines, and for our poster we used a rating from Little White Lies, a magazine that specialises in short films, it will be sure to grab the eye of avid short film fans.
  • Awards - another important selling point for a film, if a poster contains logos of highly respects awards the film is going to be a lot more interesting to someone who is having a quick look at the poster.
Conventions of a film poster:


1 - This is the title of the whole firm, Star Trek - it is what's made largest so people passing by will see it and be familiarised with Star Trek and then they will take interest. Not surprisingly, the font is is very closely related to the theme of the film.

2 - This is the subset title of the film - Star Trek: The Future Beings, once the viewer gets a closer look they will see this and become more enticed.

3 - This is the credit block, standard for almost all movie posters, we did of course include one in our poster. This includes the actors and directors names.

4 - All the names of the companies who have funded/help make the film.

5 - Where you can view in cinema, IMAX is appealing.

6 - The main image of the poster, looks nice, entices the viewer and relates well to the films franchise.


The Review
For the review we were set the task of replicating an article from the popular magazine Little White Lies, we had to construct it to as near a perfect match as we could. In order to do this, we looked at a variety of different reviews from them and analysed them accordingly. We found that they all had a picture up the top, followed by the Title of the film, and then the subset contained the Directors name, Starring and the release date. After this contained the three columns that held the reviews which were normally done in 5/6/7 paragraphs and around 550 words, these were then followed by 3 ratings on Anticipation, Enjoyment and In Retrospect.

Here are some Little White Lies Reviews, followed by our own.







This is our review:

Transaction, directed by HARISA CARJAM is a short film dedicated to uncertainty. Harrison Blake appears in his second short film in the role of a furtive character, who establishes the initial plot. James Ely bags his role, in his debut, as the secretive focus of our attention who we follow throughout.

As the film opens with gripping music, the audience is instantaneously aware that suspense is key to the plot. The film uses a number of techniques which mask the development of the story. Cunningly crafted with a simple yet effective plot, restricted narrative in the form of red-herrings leads the audience astray and creates enigma. Spanning only a day, this short film is not lacking action and the intelligent use of the GoPro Hero 2 gives the audience an alternative perspective.

No surname, backstory, or real identification of who these characters are, leaves the audience feeling perplexed but wanting to know more. The films assertion that the package is on a dubious journey right up until the end, leaves the audience feeling confident that they know how it will turn out. Some may have a hunch the plot might twist, and rightfully so. The perfectly co-ordinated meet-up, the suspenseful journey up to the secluded downs, the non-committal verbal exchange and one character’s haste to leave with the package suggest it might be an illegal object. As Mr X hastily exits on his motorbike, it carries forward this idea. It becomes obvious there is a plot twist when a girl, identified as his sister greets him happily at the door.  This anticipation is worth waiting for.

Cinematography throughout this piece are high-quality and extremely imaginative. Shots on the isolated Downs are beautifully crafted and give a sense of the lonely environment in which this mysterious transaction takes place. A variety of different angles gives us a sense of the power balance between the characters. The colour correction used throughout gives the film an alternative aesthetic which reinforces the feeling of ambiguity. Furthermore, the non-diegetic sound plays a vital role in transfixing the viewer in to a state of suspense. The surging crescendo in the emotive music contributes to the tension during Mr X’s motorbike journey up to assignation point.

Blake and Ely are both robust actors that help give the short film a more professional feel, yet given it’s Ely’s first film it is a shame that we don’t see more of his talent . The lack of dialogue throughout emphasises the indefinite ending, but at parts is not enough. The archetypal costumes worn by Mr X and Mr Y, suggest villainous character traits, and further develop the theme of uncertainty. The black leathers Mr X wears give the illusion he is secretive and poses the question that there may be trouble ahead. However by the time we reach the end we feel slightly frustrated that there isn’t more of a progression within the story.




2. How effective is the combination of your main product and your ancillary tasks?



3. What have you learned from your audience feedback?


This didn't work as well as I planned, I assumed it would go into the background and look embedded but I cannot get it to work, here is a link to a hi definition version of the image - click here.

Here is it also shown in a prezi so you can drag through it.



4. How did you use new media technologies in the construction, and research, planning and evaluation stages?


Evaluation - James Ely

1)  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Poster Reviews
Conventions of a film poster
1. Actor's name
2. Critical acclaim 
3. Film information
4. Title (largest font on poster usually)
5. Main character 
6. Billing block and Film sponsors/festival logos
7. Film release date
8. Key image (maybe a setting from the film)


  • Narrative
From looking at the motorbike, it looks to be traveling at high speeds, and I can easily Identify the location of the poster is the Bonneville salt flats in America which is where people race their vehicles at immense speeds. All of these elements all are linked to the title of the film 'The Worlds Fastest Indian'. I can then assume that this film is about a man (most likely the man in the poster) who rides "the fastest" bike at the salt flats. 



  • Representation
Only the male genre are represented on the poster as I assume that the person riding the bike is same man in the poster. This suggests that the gender of the target audience is male. There might be outdated ideologies in this film, such as male dominance. If I apply Propp's character theory, I think that the grey-haired man in the poster is the 'hero' in the film. This is because he is the largest image on the poster showing he is significant. Furthermore he is placed in the sky on the poster, this makes him seem powerful and good, like a god or an angel. It's hard to identify social classes in this poster, but it does represent adults due to the activity in the poster (riding a motorbike). This is because you have to be an adult to ride a motorbike. Also old age people are represented by the main character as he appears to be of an older age.

  • Audience 
I think that the target audience of this film is quite wide, maybe 12 years old and above. I think the film appeals to older age people, adults, young adults, and children. I think the genre of the film is adventure. I think this genre can appeal to everyone.

  • Genre
By looking at the poster it's hard to identify the genre. Due to the colours used in the poster I can rules our horror or thriller. And by the settings in the poster I don't think it's a sci fi. I think that the genre of the film is adventure as the film looks like an action packed film about speed from the motorbike and setting in the salt flats.


 Short films that inspired me
  • a touch of black
  • Rush
  • Not a seconds more
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 1. Narrative 
  • Short films usually use standard narration (beginning, middle, end) because they're too shirt to use a complex narration, although some do. 'Not a second more' uses standard narration. 
  • It's about a guy who wants to enter a 90 second short film competition, and how decides what his short film should be about. As soon as he has an idea about what his film should be about, the film ends and we never know what that idea was. 
  • This screen shot is of the main character writing a script on his laptop. When we were shooting the email scene in our own short film, I used the script writing scene in this film as inspiration.

2. Characterization
  • In all of the short films I watched you don't learn much about the character's background. Again this is because they aren't very long, which means there isn't time to learn much about characters.
  • This is the same with our film, the audience learn little about any of our characters as there isn't time because our film has a fast paced and tense atmosphere to it.
3. Camera work 
The camera work in 'Not a second more' is fairly basic, but they use many techniques and shots...
  • Long shots
  • Medium shots
  • Close-ups
  • Extreme close-ups
  • Tracking shots
  • Depth of field  
  • In our film we tried to use all of these shots and techniques and succeeded.
4. Sound
  • In 'A touch of black, there is non-dietetic and diegetic sound
  • The main piece of sound is the non-diegetic voice over of the main character throughout the whole of the film
  • The use of non-diegetic music puts more emphasis on the mood of the film
  • The voice over gives the impression that the main character is talking to herself, or thinking aloud.
  • We used non-diegetic music to add to the mood of our film and to increase the suspense.
  • We used non-diegetic and diegetic sound effects to add emphasis to certain parts and to add related sounds. E,g the non-diegetic printer sound used in a title transition 
4. Mise en scene  In this scene of 'A touch of black' the woman is traveling to her mission in a car.
    • Setting - Car driving through an urban environment at night. The fact that it's at night adds to the mood of the film and helps transmit enigma. The deserted urban environment creates tension as it's very strange to see a deserted town/city.
    • Costume - The woman is wearing an evening dress, a hat, high heels, and carrying a clutch. The dress reveals a lot of flesh. However she still hides her face with her hate which makes her seem very mysterious which against creates enigma. Her high heels complete the upper class look and also make her taller. This gives her power as she is tall making her seem like she has a high status.
    • Lighting - Low key lighting is used. This creates a mysterious atmosphere. There is a low contrast level which makes her and her car fade into the city as if she's hiding. The low key lighting creates an enigmatic mood leaving the audience's imagination wondering what they can't see. Low key lighting is often used in thrillers, horrors, and mysteries.
    • Colour - There is a lack of colour in this film as it's shot in black and white. This adds to the enigmatic atmosphere, as it leaves the audience guessing and wondering. It also makes the film seem very old. However the car and city are very modern, therefore this hints that the storyline of the film is rather old fashioned. 
    • Hair and Makeup - The woman is wearing a bold colour of lipstick which stands out from her face. This makes are seem rather alluring. Her hair is tied up in a smart way, but I can't see much of it due to her hat. By the hat hiding her hair it again sends out the message that this character is very secluded and mysterious.
    • Body language - The body language of the woman is very confident. There is no hesitation in any of her actions or movements. Her body language is very smooth. She doesn't rush anything. This makes her seem calm, confident, and intimidating or threatening. 
    • Props - There are some very important props, such as the woman's gun, her car, and the cat. Obviously the gun has a vital role in the film. It sets the tone and narrative of the film. That one prop can raise the tension and enigma levels highly. It creates questions for the audience. Who, Why, When, Where? The woman also drives an expensive BMW which indicates she's of a high class status. We also see a black cat, which acts as a metaphor of the woman. She dresses in black, mysterious, and sneaks around. There's a saying 'it's bad luck to cross a black cat's path'. And it seems if you cross the woman's path, something bad will happen.
    • Facial expressions - The woman's facial expressions aren't exaggerated. They are quite tame, she doesn't make many as we rarely see her face. This indicates that she is very calm. She does put a small smile which in the context of the film emits confidence and is also quite menacing.
    • Position of subject in frame - The woman is never completely in the frame of shot. This creates enigma and a mysterious atmosphere around her. This gives the impression that there is something about her that the audience don't about.
5. Use of genre conventions
  • In this shot of 'A Touch Of Black'  we see the car driving through an urban environment. 
  • The use of black and white can be a common trait in thrillers.
  • The voice over that plays over the top of this clip is used to create tension. However voice overs are used in many different genres
6. Themes and issues
  • In this screen shot we see the woman stepping into out car.
  • We decided to use a similar shot in our own film as it creates enigma die to the audience not being able to see much of the character.
  • This film has themes of murder and mystery in it. 
  • It has the issue of a dominant female which if a modern concept in films.
7. Editing
  • This is a screen shot of the title scene in 'Rush'. 
  • They have edited in the title scene in.
  • It's simple, a black background and white title.
  • We have taken inspiration from this title and used a similar one in our own film.
8. Pros production
  • It looks like there has been colour correction in this shot.
  • Other than that I'm not sure much has been done to this shot.
  • This film gave us the idea to use colour correction in our final piece as the mood and atmosphere can be heightened by the use of colour correction.




My Film Poster

Narrative
  • We tried not to give too much of the narrative away as our film is all about suspense and tension.  
  • You can see grass in the background which suggests that this film's setting is a rural enviroment which it is mostly.
  • The biker in our film is the main character, so we needed to make sure people know he is important. Therefore he is dressed in very identifiable clothing. People will easy know straight away that this film revolves around a biker.
  • The package in our film is the most important thing in our film, so we needed to include it in the poster, however we needed to represent the mood and genre of our film, so we used a shot of the biker hiding the package representing enigma. We also placed the package in the middle of the poster showing it's important.
  • The body language of the biker in our film is very mysterious and shifty so we wanted to represent that in our poster.
Representation
  • In our poster only the male genre are represented as we only have the biker in the poster. 
  • As you can only see his torso, you can't tell what ages are being represented, only that he's an adult. We did this so more people will want to go and see the film.
Audience
  • Our target audience is people aged 15 - 35 (older children to young adults)
  • We wanted to try and represent everyone one in our target audience, so there is little identity which hopefully makes the poster appeal to children and adults
Genre
  • The genre of our film is adventure and mystery. So we used a lack of colours to represent enigma.
  • The use of black also shows the mood of our film. Serious, tense, and mysterious.
  • The body language of the main character also indicates the genre of our film due to him hiding the package. This creates tension showing this film wont be a romance or comedy.

9 frame analysis of our film
All of the shots in our film have had colour correction used on them in Final Cut. We used it to give the shots a certain mood.
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1.
  • This is the first shot in our film. We see 'Mr Y' typing of a computer. We used the email scene to display our opening credits. We used the font 'Couriel New' for our opening credits and title as it's standard font on most computers.
  • We made to credits appear on screen as if they were being typed. This related to the email.
  • we used low key lighting in this shot to create tension. We used a LED light on Mr Y's face to show his facial expression.
  • The shot is a close-up. This allows us to see Mr Y's facial expression and set the mood for the film as he looks very serious.
2.
  • This is a shot of Mr Y's email he's writing
  • No lighting was used as the screen was bright enough
  • The enables the audience to see what the email is about, this opens up the narrative to the audience yet still leaves questions
3.
  • Number 3 is a screen shot of our title scene
  • We used the same font (Couriel New) and text animation (typing) to make it seem like the title is being typed out like on a computer.
  • We used Final Cut to create our titles
  • We then use a wipe from bottom to top and a printer sound to again make it seem like a printer printing out some paper sticking with the computer relation
4.
  • For this shot of Mr Y driving, we used a GoPro to shoot it. This enabled us to use a camera angle that wouldn't have been possible if we didn't have a GoPro
  • No Lighting was used on this shot
  • This shot allows us the see the setting where Mr Y is driving and shows a lot of the dark grey sky. This creates a dark mood, this shows that this is not a happy and funny film. Therefore it creates tension within the audience.
5.
  • This is a shot of Mr Y walking to the meeting point where he meets Mr X.
  • I wanted to use an extreme long shot to show that Mr Y was in the middle of nowhere with no one around. This creates tension and suspense.
  • We also see a lot of the dark grey sky again. This was so I can use Pathetic Fallacy. The dark grey sky represents Mr Y's serious mood.
  • No lighting was used in the shot.
6.
  • Mr Y is waiting for Mr X to arrive at the meeting point in this shot.
  • It's an extreme close-up.
  • This shot shows Mr Y's facial expression which sustains the tense mood.
  • It's a contrasting camera shot from the extreme long shot. The contrasting shots stop the film from being boring.
7.
  • In this shot, we see a conversation between Mr Y and Mr X.
  • We use the 360 degree rule
  • This is an over the should shot which are very common when shooting 2 people having a conversation.
  • It allows us to see the reaction of the person listening. 
  • The shot changes help build suspense and tension and create a fast pace.
8.
  • Here we see Mr X walking away from Mr Y.
  • We used the tracking shot technique to follow Mr X.
  • From shooting in front of him, we can see what Mr Y's doing.
  • This shot makes the audience feel like they are there as it's been shot hand held and not with a steady cam.
9.
  • This is the last scene in our film where My X reveals what's in the package
  • Again we used an over the shoulder technique to finally see Mr X's face, but we can still see his sister in the shot as well.
  • This is one of, if not the most important shot as it's the conclusion to the film's questions
  • Mr X's body language completely changes and is a contrast to his body language he showed throughout the whole of the film.
  • We used low-key background lighting as the room was very dark. 




Our Review
This is a review from a Little White Lies magazine.

What are the conventions of a Little White Lies review
  • There is a screen shot from the film being reviewed at the top of the page
  • The title of the film is below the image. It's the biggest font on the page.
  • Below the title are 3 subheadings in a smaller font: 'Released', 'Directed By', and 'Starring'
  • The first letter of the first word will always be bigger than the rest of the review
  • At the end of the review (in the bottom right corner) are 3 ratings out of 5: 'Anticipation', 'Enjoyment', and 'In Retrospect'
  • The review is around 400 - 500 words long
  • It talks about the background of the film
  • The conclusion is spoken about but nothing if given away
  • The review will use references to the film and other films
Our own film reviewTransaction, directed by HARISA CARJAM is a short film dedicated to uncertainty. Harrison Blake appears in his second short film in the role of a furtive character, who establishes the initial plot. James Ely bags his role, in his debut, as the secretive focus of our attention who we follow throughout.


As the film opens with gripping music, the audience is instantaneously aware that suspense is key to the plot. The film uses a number of techniques which mask the development of the story. Cunningly crafted with a simple yet effective plot, restricted narrative in the form of red-herrings leads the audience astray and creates enigma. Spanning only a day, this short film is not lacking action and the intelligent use of the GoPro Hero 2 gives the audience an alternative perspective.

No surname, backstory, or real identification of who these characters are, leaves the audience feeling perplexed but wanting to know more. The films assertion that the package is on a dubious journey right up until the end, leaves the audience feeling confident that they know how it will turn out. Some may have a hunch the plot might twist, and rightfully so. The perfectly co-ordinated meet-up, the suspenseful journey up to the secluded downs, the non-committal verbal exchange and one character’s haste to leave with the package suggest it might be an illegal object. As Mr X hastily exits on his motorbike, it carries forward this idea. It becomes obvious there is a plot twist when a girl, identified as his sister greets him happily at the door.  This anticipation is worth waiting for.

Cinematography throughout this piece are high-quality and extremely imaginative. Shots on the isolated Downs are beautifully crafted and give a sense of the lonely environment in which this mysterious transaction takes place. A variety of different angles gives us a sense of the power balance between the characters. The colour correction used throughout gives the film an alternative aesthetic which reinforces the feeling of ambiguity. Furthermore, the non-diegetic sound plays a vital role in transfixing the viewer in to a state of suspense. The surging crescendo in the emotive music contributes to the tension during Mr X’s motorbike journey up to assignation point.

Blake and Ely are both robust actors that help give the short film a more professional feel, yet given it’s Ely’s first film it is a shame that we don’t see more of his talent . The lack of dialogue throughout emphasises the indefinite ending, but at parts is not enough. The archetypal costumes worn by Mr X and Mr Y, suggest villainous character traits, and further develop the theme of uncertainty. The black leathers Mr X wears give the illusion he is secretive and poses the question that there may be trouble ahead. However by the time we reach the end we feel slightly frustrated that there isn’t more of a progression within the story.

The film does a great job of deceiving the audience yet we never even get the satisfaction of finding out what’s inside the package. Perhaps this film could have thrown in some more thrilling elements and developed the ending into a more conclusive result. Some may be disappointed with the anti-climaxed ending, but the anticipation through-out keeps us on the edge on our seats.
  • As you can see we places a screen shot from our film in the same place as the Little White Lies review.
  • Every font is the same on our Review and the Little White Lies review
  • We used a range of adjectives like Little White Lies
  • As like Little White Lies, we spoke about the performance of the characters 





2)  How effective is the combination of you main product and your ancillary tasks?


  • How well would the whole portfolio work in a real commercial context?
  • Pieces look professional. E,g poster has authentic logos and review has authentic fonts and layout.
  • It depends how we decide to use our ancillary tasks, as to how effective they are
  • Target demographic - How we'd market the 2 ancillary tasks. E.g where we'd advertise our poster (outside short film venues, colleges, train stations, bus stops, social networking sites, short film festivals)
  • Our little white lies review works as a commercial context as the reader demographic of little white lies is roughly the same as our film's target audience
  • How we made our review look like a little white lies review, fonts, three collumns
  • Why we chose the image we did in our review 
  • The review doesn't give too much away, like the ending which will entice readers to go and watch the film.
  • How our poster advertises our film. E,g same font used in the film as on the poster. Colours on poster describe the tone of our film. People can can easily identify the character on the poster.
  • Person is hiding what he has in his hand making people curious and wanting to find out what it is (entices them into watching the film).
  • Easy to read, making it bold, people wont always have time to stop and look, so it has to be easy to read
  • motorcyclist is displayed on poster and review showing his significance in the film
  • Easily remembered character with enigma as we dont see his face.
  • CONCLUSION - I think both the poster and review would be very effective commercial contexts.


3) What have you learned from your audience feedback

We identified our target audience as older children (15+) and young adults (18-35). We went on the British Board of Film Classification to find out what certificate we should give our film.


We've given our film a certificate of 15. However some might argue that this film could be a 12a as it has no swearing, violence, sexual scenes in it (Click here to read the BBFC's 12a certificate guidelines ). And even though a 12a can have drug misuse in it, our film's dark underlying tone of a drugs deal seems a bit too heavy-handed and focused on drugs for a 12a despite there being no drugs in the film.

(A screen grab from the BBFC website)


I feel both genders would watch this film however I think our film appeals more to males taking into a account stereotypes displayed in our film. E.g a male motorcyclist. 

Motorbikes are associated more with men than women. So to find evidence supporting this stereotype. Being a biker myself I know 20+ male motorcyclists and only 2 female motorcyclists. However I did some research via Facebook to find evidence supporting the stereotype.

Below is a screen grab from a Facebook page for motorcyclist called '2 Wheel Tarmac Terrorists'. It has over 10,000 followers. So I looked at the page to see if the majority of people posting on it were male.



Below are more screen grabs from the 2 Wheel Tarmac Terrorist page. Although this time I have circled ever name on the page, and as you can see everyone who appears in the screen grab is male.




 Once we had identified our target audience, we had to decide what were the best ways for us get audience feedback for our various media products (poster, review, film). I decided to use many different methods such as...
  • Our blog
  • Facebook
  • Twitter 
  • Youtube
  • In Person
Facebook
I decided to put our film onto my Facebook page because the majority of me Facebook friends are between the ages of 15 - 35. Facebook also has some handy features that can he me with feedback.

  • People are able to click a 'like' button if they enjoyed our film
  • They're also allowed to comment on the film which I can then read
  • Facebook has a 'create a poll' feature which allows me to create and customize a poll about whatever I want
Facebook's 'like' feature


As I predicted, the majority of people who 'liked' or commented on our film were male. We received some very positive feedback from our target audience which suggests our film has successfully managed to target and appeal to our target audience.

I also used Facebook to aid my poster research. Between the group we created 3 posters. I decided to post all 3 on Facebook and our target audience which was their favorite poster. Facebook is home to many people who fall into our target audience, hence why I decided to put the posters on Facebook.




I was then able to use Facebook's poll feature to collect results in a clear and easy way. These results will help show what poster appeals to our target audience therefore showing us which poster to use.

                                                                                                                                                       





Twitter                                                                                        
The group and I used Twitter to help complete audience research for our Film.We made a group account which all of us could access. Twitter allows us to update and post from anywhere using a mobile, iTouch, laptop etc, meaning we could post news as soon as it happened. For example, we were able to inform people that our film was finished within seconds of finishing it. We also used Twitter to help promote our film and to receive feedback from our target audience.

Our Twitter was displayed on our blog (picture on the left is a screen grab of our Twitter feed displayed on our blog). We decided to put our Twitter feed onto our blog to help promote our Twitter account.

On our Twitter page, we posted our film which people could watch, and then tweet us their views and opinions of our film. As Twitter is a social networking site like Facebook, there are millions of people using it which makes it a great promotional tool.
Screen grab of a tweet sent to our Twitter about our film



In Person
To get feedback for our Little White Lies style review, I decided to go round college showing our short film and review to media students who fit in our target audience bracket and have also studied Little White Lies magazines. I then asked them their opinions on it and I wrote them down. This will help us to see if our review is well-received by our audience. I then recorded the results on a clipboard. They were asked the the following questions...
  • Does our review match the film and describe it well?
  • Does the layout of our review match a Little White Lies review?
  • Did you enjoy the review?
    Left - The clipboard with results. Right - Our film review.


Youtube
We used Youtube to upload our film, and some of our test shots and ideas. Many people visit youtube.com everyday meaning our video can be accessed by many people including our target audience. People are able to 'like', 'dislike', and comment on videos which can helped us in the making of our film and with feedback of our film.

  • According to mashable.com the average age of Youtube users is 27, which falls in to our target audience.
















Blogger
We used Blogger to record the progress and research of our short film, review, and poster. In regards to using it to help us with feedback for our products, we used our blog to advertise our other sites such as our Twitter page and Youtube.

Any camera tests, poster drafts etc will be put on the blog even if they aren't used or chosen. We also posted all of our research on our blog. This helps s show the thought progress of what went into our final products, such as our poster, review, and film.

Conclusion
What have I learned?
  • From the various feedback we received I learned a lot about our target audience. As I predicted it appears our film appeals more to males than females.
  • Our target audience enjoyed our film, therefore I think we successfully made our film appeal to the target audience. 
  • One of our aims was to make the audience feel tension and suspense while watching our film; and with comments like "thought the music at the beginning and through out the film helped to kick off and create a tense vibe", and "the suspense is kept up". I think we fulfilled this aim.  
  • After I had collected my film review questionnaire results, I found that even though they were positive results, it didn't help improve the review, and it wasn't thorough enough.
  • I feel we should've used Facebook and Twitter to advertise our blog. If we had more feedback and comments on some of our research, it could've helped shape our film.
  • Saying that I think our film, poster, and review were all a success.
  • I feel my poster feedback was a success because the poll produced a clear result and is very helpful in making sure we pick the right poster to make our target audience want to watch our film.
Our audience feedback was a success as we had clear and extremely positive feedback. We have learned from our audience feedback, however I feel we could've been more thorough by asking more precise questions helping us to hand pick faults in our film, poster, and review and rectify them.

4) How did you use new media technologies in the construction, and research, planning and evaluation stages?